Jensenrf | internet tinkering

nikf:

Tom Taylor hits the nail on the head.

You’ve either shipped, or you haven’t. You’ve either poured weeks, months or even years of your life into bringing a product or a service into the world, or you haven’t.

If you have, you’ll know what I’m talking about. You’ll have flicked a switched, cap deploy‘d, or flipped your closed sign to open, and just waited – holding your breath for whatever happens next.

And at that moment everything that’s wrong with it suddenly comes into sharp focus. All your copy is terrible, 30% of the features don’t do what people want, and another 30% aren’t actually useful. All the stuff that you forgot to include, let alone everything you dropped because you just didn’t have time.

You hit refresh on Twitter search a thousand times, waiting for someone to say something. You leave comments on blogs to say thanks to people who liked your offering, and you force yourself to close the browser window on those that don’t.

If you’re lucky, enough happens. Enough sales, enough users, enough nice words, that it all seems worthwhile.

I’d say this post pretty much sums up the 18 months I spent learning Cocoa touch, and bringing Happening to the App Store. To quote Buzz:

Real artists ship.